And that’s part of the problem IME from the customer side. Many of the largest pockets come from those with the worst technical debt and cultural issues of past mistakes and trends all done precisely while trying to avoid said mistakes. While part of the point of many different vendors is for resiliency as an enterprise much of the complexity is frankly various forms of proprietary vendor lock-in tactics trying to entrench themselves in some way to these high value, low churn accounts which starts to become more of a politicking or spear phishing exercise to the C-suite than anything about the solution itself. Essentially, every other bad technology decision in hindsight comes from many of the underlying problems that cause people to develop rather poorly thought out, shallow opinions unrelated to technology - confirmation bias.

As such, sales to me is one of the ultimately lucrative forms of social engineering attacks that oftentimes leaves the victim feeling like they got something when they really are just paying to feel like someone’s solving something for them.